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Using "Unsubscribe" As A Benchmarking Tool By Glenn Dietzel Business owners today are always questioning and analyzing how effective their sales and marketing strategies are in relationship to how successful their business is. In particular they measure the success of their email marketing campaigns and think that the more subscribers they have the more successful their email marketing campaign and business is becoming. This is not necessarily true. You must think "Unsubscribe" to benchmark the effectiveness of your email campaign. The majority of people who have subscribed to your email are just taking up your time, will "delete" the message, look for free information or are just checking you out. What they should be doing is "opting out." Sending out emails in a timely and repeated method is a great way of getting the dead beats to unsubscribe. If you aren't getting many request to "unsubscribe" then you are not staying in front or connected with your ideal market. Think of it this way: if people are opting out of the email then your message is getting through to the clients who really count. Your ideal market. Don't get me wrong, email marketing is effective if you are reaching your market niche. But use "unsubscribe" as a benchmarking tool for analyzing the success of your email marketing.

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Contributed by Glenn Dietzel on February 18, 2009, at 2:14 PM UTC.

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How To Effectively Sell High Priced Programs in Your Niche How you can maximize profits strategically sellhighpricedprograms.com/blog

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This intel was contributed by Glenn Dietzel Glenn Dietzel

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