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How Your Book Becomes A Lead Generator
By Glenn Dietzel
Are you one of many authors in the marketplace who are struggling because you thought your book would make you millions and millions of dollars? Actually, you are not alone, because there aren’t too many authors who have made money because of their book. There are only a few who are the exception rather than the rule and one who comes to mind immediately is Mark Victor Hansen (co-author of the Chicken Soup Of The Soul series). You need to learn how to position your book as a lead generator for financial gain. Your book is the door opener into a world unlimited possibilities. Your book will allow you to create a business back-end where you are able to sell high priced coaching programs, services and products. Interesting statistics reveal that 70% of people who buy your book will only read the first 30% of the book and then just put it down. What does that mean -- only 30% will actually read the complete book. When you write your book, you need to develop call to actions, but make sure you do not create any call to action in the first few chapters of the book. Create a type of cliff-hanger to keep the reader engaged in the book right to the very end. Your call to action at the end of your book should be asking your reader to go to a specific webpage and have them give you their contact information, name / email address for you start building a distribution list. Now that your reader is at the website, you need to have something to offer, something powerful and valuable so they will feel compelled to enter their contact information. Once you start creating your distribution list, you need to develop a follow-up system to stay connected with your readers. You must have a basis for staying in contact. What’s happened is that you now have a potential list of new clients. As stated above, only 30% will finish your book. For a quick calculation, if you sold 100 books and 30% finished and went to your website, you now have 30 prospective new clients. To be truly successful, you must stay in front of your prospective clients and earn their trust. Once the trust has been earned, you have converted a prospect to an actual client. Learn how to strategically lead and focus your client to your business back-end. When you can master this, you have built yourself a wealth of opportunities.
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The copyright for this content entitled "How Your Book Becomes A Lead Generator" has been specified by the contributor as:
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February, 2012
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